AUSTRALIANS are sharing more content online than ever before as their engagement with social networking sites continues to grow, according to a survey.

We are also becoming increasingly engaged with brands, companies and government organisations through social media, according to the Nielsen 2010 Social Media Report, released this week.

According to the survey, 9 million Australians interacted on social networking sites in 2009; more than 7 million created a profile on a social networking site; and more than 8 million read a blog.

Online Australians’ engagement with companies grew significantly: more than 5 million people interacted with brands or organisations though social media sites such as Facebook and Twitter; 9 million watched an online video about a product or service they were considering; and nearly 4 1/2 million discussed products and services online. (more…)